Promotion

Wyvern Publications will promote  your work.  However, the person everyone wants to hear from is the author and Wyvern authors are expected to help in the promotion of their books.  Here are some details and examples of how promotion can help launch a book.  Once a publication is out, our team will write a basic press release for our authors to add to and deliver to their local papers and radios.  We'll be the ones sending to the larger papers. 
 
*When sending out the press release, it's best to not put it in an e-mail as an attachment, but in the body of the e-mail.  Of course, send a jpeg of yourself to go with the press release. 
 
*Wait a couple of days before following up if you've not heard back.  Phone the person you e-mailed and ask politely if they received the press release.  It's best to keep a kind word, even if they turn you down; you want to be remembered in the future for all the right reasons.
 
Local Papers
Contact the editor of each local paper and submit an article featuring your book and your experiences writing it.  Don't forget that if they publish your work, this counts as writing experience too!
 
Radio 
Phone your local radio station and ask them about radio spots and/or interviews regarding your book.
 
National Papers 
Larger papers have their own book review section - contact the reviewer and really talk up your book - ask them if they would consider reviewing it for the paper.  Even after the Wyvern team sends out the main press release, authors are encouraged to submit a feature with their own individual slant on their publishing success.
 
Writing Journals 
Writing journals can make a book.  Contact as many journals and writing magazines as you can.  Book reviews, reader's letters, articles about your experiences, and anything else to give your book an edge. 
 
Social Networking 
This can really give you an edge.  If you are on Facebook, MySpace, Twitter or any other social website, use it to your advantage.  Send out adverts and bulletins to all your friends and ask them to do the same, contact every writing group on the social site and post a bulletin or advert.  This is probably the best free advertising you can find.
 
Schools 
Go to as many local schools as you can (age specific to your book) and give talks on the book.
 
Bookstores 
Do signings.  Do as many as you can, even if you don't sell any books people will remember the title.  And it gives you a chance to mingle in a bookstore.
 
 Carmel Waldron signing and selling copies of the Dragontales anthology (in which she had two wonderful stories published).
 
Other publications
Having works published in other publications can also spread news of an author's talent and help sell books once they have a following.  Below are some links to other small publishers who may help the budding author in his or her career.   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other links of interest: